The Baker Donelson story is one of eleven case studies on Process, Skills or Support Imperatives from Suzanne Lowe's book, "The Integration Imperative." This case study is about the Skills Imperative. Baker Donelson is a regional law firm, and one of the 100 largest in the United States. It developed two new personal productivity programs to help attorneys gain a sense of accountability and improve their skills in marketing and business development. The direct result was higher billings for attorneys who participated in the programs.