This research report and companion case studies (from more than 375 professional service firms) outlines which marketing initiatives are the most and least effective. Also outlines what metrics work, and how they are being used in professional firms.

The Integration Imperative gives professional service firm leaders and marketers the insights they need to connect marketing and business development with all functional areas of the firm, boosting their effectiveness internally and with clients.

New! Adobe E-book Version! The Integration Imperative gives professional service firm leaders and marketers the insights they need to connect marketing and business development with all functional areas of the firm.